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Decentralizing commerce
Boson Protocol is the decentralized network on which future commerce will run. And it starts with metaverse commerce. Boson Protocol enables anyone to sell physical products in the metaverse as NFTs within our Decentraland space – Boson Portal.
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With Boson Protocol you can build commerce applications that everyone can trust and anyone can use.
Built for creators, communities and merchants, Boson Protocol enables the seamless exchange of digital assets for physical products, services and experiences.
Things, Money and Data: AN OPEN TOKENIZED ECONOMY.
Things
Boson Protocol's exchange mechanism enables anyone to trade physical products for on-chain value by tokenizing a commitment to exchange as an NFT
Money
Boson’s ERC-20-based Thing Tokens integrate with existing DeFi infrastructure to enable liquid digital marketplaces for any physical or digital item
Data
Users can monetize their own commerce data by voluntarily opting into Web3 data marketplaces, giving them an equitable share of the proceeds from their activities
Current e-commerce platforms extract excessive value from their users. Merchants, buyers and sellers don’t have a viable alternative. We’re decentralizing specific functions of e-commerce platforms through smart contracts. This is decentralized commerce.
Go-To-Market Strategy
beachhead
Metaverse commerce MVP
Enables brands to sell physical products in Decentraland
breakout
Metaverse commerce product
Enables brands to sell physical products in multiple Metaverses direct from existing e-commerce channels
mainstream
Decentralized Commerce
Disrupt existing e-commerce platforms with decentralized commerce stack
Decentralizing commerce starts with the metaverse
Boson Portal is a fully customisable brand platform for Metaverse Commerce within Decentraland
NiftyKey’s NFT-based loyalty rewards program bridges the metaverse and the physical world using Boson Protocol's redemption infrastructure, which empowers companies to reward with physical, digital and onchain items in the metaverse as NFTs.
Video games can enable players to buy or receive as gifts rare or special items. For example, on reaching Grand Wizard status, a player has the right to buy a special t-shirt.
Loyalty and credit card rewards programs can offer physical and digital items in an interoperable format as NFTs and ERC-20s, without the cost and friction of intermediaries.
Exchange tokens can be redeemed for real-world rewards directly from the exchange marketplace without touching fiat, thus increasing the token's value proposition.
Enabling users to exchange their network tokens for digital and physical goods and services, in order to increase user-perceived value and token value.
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