Completion of the Boson app for WooCommerce enables 4m Woo stores to easily integrate Boson
Our next phase of development is building an ecosystem on top of Boson (read more here). Our strategy is to install Boson as the decentralized base layer for the physical RWA Ecosystem, by developing products across a range of scaled distribution channels, including:
- Mass e-commerce via Boson x WooCommerce strategic partnership.
- Verified Physical RWAs – via Fermion the first protocol built on Boson. (See this post)
- Web3 x Gaming Bridge – via Roblox integration
- Mass retail – via Physical RWA Global Marketplace
As Web3 adoption returns, this positions Boson as the decentralized base layer for the tokenization and exchange of all physical real-world assets.
This post details how the Boson x WooCommerce strategic partnership enables the mass scaling of Boson’s ecosystem.
What can we expect from the Boson x Woo partnership?
Boson and WooCommerce have agreed on a strategic partnership to integrate our products. WooCommerce is the global market-leading e-commerce platform with over 4 million stores worldwide.
Initially, this will be via an app in the Woo app store, with plans to enable Web3 commerce across the Woo ecosystem. 30% of e-commerce stores are on Woo, and Woo customers can now add Web3 commerce to their stores via the Boson for WooCommerce app. This provides Boson with a scaled distribution channel for e-commerce mass adoption.
(Learn more about Boson x Woo by listening to the fireside between our Founder Justin Banon and WooCommerce Web3 lead David Lockie)
Why Woo?
We have chosen to partner with Woo as our first major e-commerce integration because:
- They are the biggest. Latest figures list WooCommerce as having 38% market share versus 15% and 10% for Squarespace and Shopify respectively.
- We are spiritually aligned. WooCommerce are part of the Automattic group who are committed to open source philosophy.
- They are very forward thinking. They deeply understand the benefits and disruptive potential of Web3.
What have we built with Woo?
We have built an app for WooCommerce called Boson for WooCommerce. Boson for WooCommerce enables creators and brands to sell physical products as NFTs, directly on their WooCommerce website. Our new Boson for Woo app now enables Woo’s 4m sellers worldwide to both Sell and Redeem physical NFTs on their website.
How it benefit Boson ecosystem growth?
We have never had both a complete product and a vibrant market simultaneously. The last vibrant market was in 2022, with Boson servicing brands like Tommy Hilfiger and NFT projects on v1, which was a prototype. During the last bear market, our team rebuilt Boson Protocol and developed a comprehensive dApp for Web3 commerce, but demand slumped.
Now, with Web3 adoption being cyclical and markets returning, we are poised for mass adoption. Boson provides a way to buy physical assets with crypto, appealing to brands and sellers eager to launch NFT projects and access this lucrative market.
To amplify mass adoption, we are leveraging scaled distribution channels such as WooCommerce, connecting the Boson ecosystem to 4 million stores worldwide. With the product complete and markets recovering, we are primed for mass adoption. Boson will serve as the base layer for the decentralized physical RWA ecosystem, developing products across scaled distribution channels to become ‘the infrastructure upon which all physical RWAs are tokenized and traded.’