Boson Protocol is bridging to mainstream with web3 commerce integrations with Moonpay, Uniswap and Magic Link.
At Boson we see a future Web3 Economy emerging, and it will need decentralized commerce.
Boson Protocols’s role in that future is to be the decentralized rails upon which future commerce will run. Boson will enable brands and customers to connect and exchange directly, in an authentically Web3 way.
Having already built the de facto Decentralized Commerce Protocol and a suite of dApps enabling anyone to sell physical things as NFTs, next we are building bridges to mainstream, delivering real web3 commerce, with web2 UX.
Now we are building fiat onramps, token swaps and custodial wallets and web widgets; enabling mainstream buyers and sellers to use Boson. These are bridges to the mainstream adoption of Web3 Commerce.
Our aim is to seize the multi-trillion dollar opportunity to become the decentralized layer upon which future commerce will run.
The path to dCommerce mass adoption
In our recent “Masterplan pt3” update, we outlined the path we are taking to be ready for mass adoption of decentralized commerce.
Our strategy is
- Enabling mainstream users with Web2.5 commerce bridges to improve usability for buyers,
- and connecting to dCommerce mass adoption by integrating with scaled distribution channels for sellers.
Today we are giving a major update on our bridges to mainstream strategy, with details on our upcoming Moonpay, Uniswap and Magic Link integrations.
Boson is different: real web3 commerce
Web3 is an inclusive set of building blocks – standards and protocols, which replace traditional web technologies, and enable a new class of applications which provide many new benefits for people, including:
- protection from economic exploitation
- protection from data misuse
- protection from being screwed by monopolies
- a fair share of the value they create
- ownership and governance of their networks and brands
- direct relationship with their brands
More specifically, for Web3 Commerce the core user benefit is the conveyance of Hard Property Rights, which can be defined as: trust-minimized, strong and verifiable guarantees, which are enforced by cryptography.
We are all working on the same set of problems – implementing web3 is hard, creating compelling, simple and user-friendly UI is hard. However, where many web3 utilities, and most RWA protocols are falling down, is that there is not a strong, trust minimized connection between the on-chain and off-chain assets.
With Boson, we are building real web3 tech. We have solved the hard tech problems of tokenizing, twinning and trading physical items as NFTs, so that brands and creators can focus on creating innovative decentralized commerce experiences for their customers.
The next step in that journey are these “bridges to mainstream” – making it progressively easier for sellers and buyers to come together in an authentically web3, decentralized way.
Boson bridges to mainstream: what’s inside?
This release represents a major upgrade to our purchase flow. The goal was to decrease the friction through usability, and simplicity, so that brands can reach wider, more mainstream, audiences.
This upgrade delivers on our strategy for onboarding mainstream users with Web2.5 bridges, with 3 initiatives each delivering Real Web3 commerce, with Web2 UX.
Boson x Moonpay, allowing buyers to pay with Fiat.
Now Buyers can pay for physical NFTs with fiat, no need for complex token purchases or bridging. Moonpay is now integrated natively into the Boson product suite; enabling Buyers to purchase crypto with a payment card within the Boson purchase flow.
Just buy the tokens you need directly with your credit or debit card and easily purchase your Boson physical NFT.
Boson x Uniswap, allowing users to swap tokens in-app.
Now buyers can swap tokens in-app, to get the tokens they need, in order to buy physical NFTs. Uniswap is integrated natively into the product suite, so at the point of committing to a physical NFT, users can now complete the transaction, even if they don’t have the exact tokens required already in their wallet.
Just swap the tokens using Uniswap within the checkout flow.
Boson x Magic Link, allowing non-web3 native buyers to setup a wallet in-app.
Soon we will also be releasing Magic Link wallet integration into our Web3 Commerce tools. The next billion users to crypto may not even know what a wallet is, and they may never need to know. This new feature will enable non-web3 native buyers to easily create a wallet, in order to buy physical things as NFTs using Web2 UX.
Just create an account during the checkout flow, acquire the tokens you need using your credit card, and complete the transaction.
Where can you use these mainstream bridges
These features will be available within Boson Web3 Storefronts, the Boson App and all Boson Commit integrations.
Seller Benefits
- Increases sales conversion by making it easy for Buyers to get the crypto they need to complete purchase, without breaking the purchase flow by going to other sites.
- Reach more mainstream audiences who are less Web3 native.
- Improved Buyer UX and lower friction.
Buyer benefits
- Never need to abort a purchase because you don’t have the right token.
- Easy, frictionless purchase flow.
- No need to go to other sites to buy the tokens you need to complete the purchase.
Any merchant has access to all these features now in the Boson App seller hub
Set up as a merchant in just 5 minutes at