Catharsis is a web3-backed design label. With the mission to bridge the gap between digital and physical fashion, and redefine the relationship between brands and their brand-loyal consumers.
This year Catharsis will be launching a fully branded storefront on the Boson decentralized marketplace. This will optimize the distribution of their phygital products, allowing ease when selling products. Their upcoming product being a phygital pendant, which is a commemorative wearable, embedded with NFC/RFID technology. These pendants are reprogrammable, and they can be set to instantly pull up any website, NFT, collection, location or social media account.
We are so excited to be working with Boson Protocol; their innovative platform is allowing us to optimize how we create and distribute our phygital offerings! The team has been a pleasure to communicate with, and we can’t wait to work with them to build the next stage of global ecommerce. We believe Boson has an excellent solution, and they’ll help create a shift to a more sustainable system for how people shop online, and how companies produce goods
– Ty Henwood, Co-Founder of Catharsis
Boson Protocol solves the problem of fair exchange within e-commerce, without the need for trusted intermediaries or counterparties. Instead, Buyer and Seller make commitments to trade within smart contracts encoded with game theory and tokenized as redeemable NFTs.
Physical + Digital = Phygital
At first we didn’t like the word Phygital, because it sounded like a dad-pun. But over time we realized the word itself represents exactly what it refers to: the merging of digital and physical, which we believe is the future of nearly every industry–and we’re already getting close!
Blockchain technology is allowing us to remove middle-men, add more security and validation to goods and valuables, and as more companies and industries catch on, Phygital will become the standard–at least until we’re all living inside the matrix, and physical no longer matters!
– Meg Wells, Co-Founder at Catharsis
More insight for fashion brands building on Decentralized Commerce
Despite being a long way away, decentralized commerce could solve many problems we face in the world today.
We have an uphill battle to disrupt the massive and sluggish conglomerates that currently hold monopolies in nearly every industry, as those who hold centralized power will not want to relinquish it. We are thrilled to take part, as this new technology gives smaller, forward thinking brands and entrepreneurs the chance to finally compete on some level with legacy brands
– Ty Henwood, Co-Founder of Catharsis
About Catharsis
Catharsis is building what we believe to be the next iteration of the global lifestyle brand.
Using an expansive system based around our ERC-20 token $LYLT (Loyalty Token), we are creating an ecosystem that rewards brand loyalty measurably, directly and consistently. Not only that, but through collaboration and our physical production pipeline we will become a launchpad for creators and artists, a marketing platform, and an onboarding ramp for new web3 users.
Our first phase is focused around our Duplicant character and its wearables: a 3D, high-res, fully rigged avatar that is wrapped with up to 13 wearable NFTs, interchangeable for other items through our in-browser character customizer, and tradeable on our own marketplace. The collection is to be open-ended, and we plan on releasing seasonal drops, collaborative items, and much more. Each wearable NFT can also be embedded with its own perks, and all items earn holders passive $LYLT based on what the Duplicant is wearing. (We call it wear-to-earn)
The Duplicants are built in Unreal Engine, and are game and metaverse ready. We are building strategic partnerships to make them playable across the metaverse!
Long term, the brand itself will penetrate both the web3 and traditional markets, as we have multiple initiatives planned by utilizing our community as marketers, and rewarding them for participation. Our physical products will be marketed outside of the crypto community, and sales will fuel our growth, while also being an easy onboarding tool for new web3 users (e.g: a voucher for $LYLT token sent in the package of an item purchased with fiat)
About Boson Protocol
Boson Protocol is Web3’s commerce Layer, enabling the decentralized commercial exchange of any physical thing as redeemable NFTs.
No need to trust centralized intermediaries or sellers. Instead Boson is an efficient, optimistic, fair-exchange protocol built using smart contracts encoded with game theory, with escalation to independent dispute resolvers.
Simply purchase the redeemable NFT and get the physical item, or your money back.